2. MY ROLE

My primary role is helping OSANI plan and execute his career goals. I listen to his ideas and create feasible strategies to accomplish them.

Marketing Support

I have been in charge of marketing strategy and execution for all of OSANI’s releases since we started working together in 2025. This includes planning marketing and branding strategy, and the following:

WeBSITE DESIGN

I created OSANI’s website, and regularly update it.

SOCIAL MEDIA

I plan and schedule content for OSANI’s social media accounts. Across TikTok, YouTube, Instagram, and Facebook.

META ADS

I have created conversion campaigns for OSANI’s albums and his release shows.

COntent Design

I design video and photo content for OSANI. I shoot video and photo content, and edit assets using Photoshop and Final Cut Pro.

Administrative Support

I also help OSANI stay organized and manage deadlines, budgets, and schedules. I have helped him:

FIND FUNDING

I helped OSANI secure $27,300 in external funding. I write grants, and create funding calendars with funding due dates.

Organization

I created digital file organization systems to manage files. Created pre and post release checklists.

PlANNING

I help OSANI plan his career around achievable goals. I create schedules and budgets to help projects stay organized.

Coordinating

I coordinate with contracted workers, negotiate contracts, etc. I build industry connections and helped him secure a distribution deal with SUPERCONNECTED.

Hands on Support

I have helped with very hands on task also, including

STAGE DESIGN

I helped OSANI pick grass and set up projections for his release show. I also edited together time synchronized visuals to be projected at his release show.

PERFORMANCE

I perform as OSANI’s DJ and as his guitarist at important shows in his career.

3. WHAT WE HAVE DONE

OSANI and I have accomplished a lot in the past year and a half. Including releasing SOCIAL CURRENCY and HELLRAISER. HELLRAISER is planned to be the first in a trilogy of interconnected EP’s set to release over the next year and a half.

SOCIAL CURRENCY

SOCIAL CURRENCY was OSANI’s first release. He reflects on being Indigenous and growing up in the West End of Winnipeg. This record was a love letter to all the people he has lost.

For this release I helped find $7,600 in funding, co-created an album brand, created and coordinated the 3-month promotional strategy, planned and coordinated the album release show at West End Cultural Centre, and more. For an depth analysis, check out this article

This release was a turning point in OSANI’s career and it unlocked many opportunities for his career.

HELLRAISER

HELLRAISER is the first of a 3-part trilogy OSANI plans to release over the next year and a half. It exemplifies the anger of growing up in the West End, surrounded by poverty and addictions, with seemingly no way out.

For the HELLRAISER I helped secure $19,700 in grant funding and coordinated the marketing plan and release strategy for the record. The record is set to be released through SUPERCONNECTED in partner with Universal Music Group.

Additionally OSANI will be travelling to Victoria and Edmonton to perform HELLRAISER at Breakout West and Winterruption.

This album is still in progress, for more information check out this article in November 2026.